The Fallacy of Club Adjustability
I commend the big brands in finding new ways to pick the pockets of the average golfer.
In 2007, the USGA, decided to establish a new rule on club adjustability It allows for woods and irons to be developed with interchangeable heads, variable shafts and even customizable lengths, lofts and weights. If you read the trade ads you’d think just by buying one of these fancy new adjustable clubs, your score will drop by 10 strokes. Nonsense.
Yet that is basically what the TaylorMades, Nikes and Nickent Golfs are saying: buy this over-priced, over-hyped, adjustable golf club with a patented new connector that lets you pull out one shaft and replace it with another and presto, you’re on your way to becoming a scratch golfer.
On the surface this might seem like a great idea until you check out the price tag for this new fangled technology. It wasn’t enough to make us buy the latest TaylorMade r7 or Callaway FT-i driver for $599. No sir, now, to get this latest technological leap forward into our bags we must cough up $1000 for TaylorMade’s “Tour Van in a Box” that contains a driver head and three graphite shafts.
Yet it doesn’t end there.
To make sure that we’d never put a non-TaylorMade shaft into their fancy head, a proprietary connector is needed. This will assure that you only buy the expensive shafts from the company even though you could buy the same shaft, without the connector, for less. Even if we did end up buying one of these fancy drivers, we still couldn’t swap out the shaft in the middle of a round. No no that would be illegal. That can only occur between rounds.
Every year the equipment manufacturers look for new ways to separate golfers from their money and we oblige them by purchasing billions of dollars of new equipment annually. This year’s technological leap du jour is adjustable shafts. If you remember last year’s flavor it was adjustable weights. Next year maybe they will let us use those laser-guided putters.
Frank Thomas, the inventor of the graphite shaft and the
GOLF CHANNEL's Chief Technical Advisor weighed in a few weeks ago “I don't think the USGA has thought this out to the extent it should have and instead jumped on something, which in the short term is going to please the manufacturers who are looking for something to stimulate their lagging sales.”
I’ll say this again like I’ve said it so many times in the past: take that $1000 and buy yourself some lessons or get your clubs custom fit. These options are much more likely to lower your score than a fancy adjustable-shafted driver.
Labels: Callaway, Golf Channel, Nickent Golf, Nike, TaylorMade
CLICK HERE to listen.In Episode #37 of Golf Gear News, host Bruce Stasch reports at The Newstand on
Ex-NFL Kicker is Now a Caddie, and
John Daly's Wife Attacks Him.
In the State of the Game we read about
Sound Patents.
In She Golfs Too Dear Abby Gets into the Action and
Dakoda Dowd's Mother Dies.Component Corner explores the
The Expanding Non-Conforming Driver World. In Why Can't We All Get Along, there are some
New Trademarks on the Horizon.
Finally, Golf of the Weird hears about
Golf Clubs Used in Late Night 3-Car Crime.
As always, our show is sponsored by
Golfknockoff.com.
Check out our new
Media Kit.
Labels: Callaway, Dick's Sporting Goods, Equipment, John Daly, Karsten Manufacturing, Michelle Wie, Nike, Podcast, Retailing
CLICK HERE to listen.In Episode #33 of Golf Gear News, host Bruce Stasch reports at The Newstand that a
PGA Player was in a High Speed Car Race,
a Japanese Company that Reprimands Golfers and
Nike Issues a Recall of Sumo Drivers.
The Guru Commentary uncovers
An Equipment Spy that Finds Nike's Sumo2 Driver Illegal. The Perfect Fit finds some odd
Ralph Maltby Equipment Ideas and She Golfs Too learns about
Colin Montgomery's New Charity.
Our Component Corner takes a look at the
Golf Ball Launcher as well as listens to
the Sounds of Today's Top 3 Selling Drivers.
In Can't We All Get Along
Boo Weekly Learns a Lesson and in Golf Around the World we visit The Continent to play a
New Golf Game Variation Called PowerPlay.Finally, Golf of the Weird learns about
Tricking Out Your Golf Cart and
a Couple That Gets Two Aces in New Zealand.
As always, our show is sponsored by
Golfknockoff.com.
Check out our new
Media Kit.
Labels: Callaway, Colin Montgomery, Nike, Sports Authority, Square Drivers, TaylorMade, Tiger Woods, USGA
Equipment Spy Finds Nike's Sumo2 Driver Illegal
Nike calls it a "voluntary product return", I'd call it overstepping, pushing the envelope, or a violation of the sacred rules of the USGA. No matter how you want to describe it, Nike Golf has gotten itself into, as the Brits would say, a sticky wicket.
How could this happen in the dog eat dog world of golf equipment?
They were ratted out by a competitor. Who? TaylorMade? Titleist? Cobra? I’m guessing Callaway. Not that I have any evidence to pin it on them, but who better to put the fear of "non-conformity" into the hearts of equipment buyers but the company that could gain the most from this year’s square driver competition but Callaway.
And how would they gain by this bit of corporate espionage? Take the wind out of a competitor's sales (nice play on words there I'd say) by tipping off the USGA that their competitor is trying to gain a market advantage by selling (unofficially mind you) a NON-CONFORMING driver. Callaway can look like the good guy by reporting Nike to the authorities, increase its sales at the expense of its competitor in the meantime, and cause Nike to spend money and time recalling thousands of bad drivers. Ouch!!
Based on what I hear and read, Callaway's FT-i Square Driver is kicking the Nike Sumo2's butt where it counts: retail sales. Reference the latest Golf Magazine and you'll see that they rate the TaylorMade r7 SuperQuad higher than the square drivers (Nike finished third). For whatever reason, even before this golf manufacturing "spy" committed corporate espionage, Nike’s product hasn’t been getting the same respect or publicity as Callaway. Even Tiger Woods doesn't have the new Sumo2 in his bag. How bad is it when your top spokesplayer snubs your product?
More evidence of getting caught red-handed is Nike’s own website
www.nike.com/nikegolf. Upon entry, a video pops up of president Bob Wood explaining that Nike is voluntarily complying with the USGA by removing and replacing these NON-CONFORMING drivers. If they weren’t guilty, my guess is a corporation as large and as savvy as Nike would drag out this thing in court, do like the White House and "out" the spy, then stall until the selling season for this driver is past (about six months). Also, Nike is only instituting this recall for 34 days (from March 26 to April 30) so they are not being very generous when it comes to returns for customers affected by this situation.
In the dog eat dog world of golf equipment, being the "hot" product for the season is golden and can mean a make or break year. It is also accepted that pushing the technological envelope is de rigueur. Being caught with the goods just might trash this year’s sales of the Nike Sumo2, as well as sully their hard fought reputation. An “unauthorized manufacturing variance” that Nike hoped wouldn’t be noticed looks like its going to cost them big time.
Labels: Callaway, Nike, Square Drivers, TaylorMade, USGA
Is TaylorMade Losing It’s Edge to the Square Driver?
The "hottest" marketing trend in the driver world today is the square-headed driver. Both Callaway and Nike officially hit the market with their entries at the recent PGA Show. Yet, TaylorMade appears to be sticking with their moveable weight concept they introduced in 2004. Does this mean that TaylorMade is losing its edge in the driver market that it's owned for years?
According to president and CEO of TaylorMade-Adidas Golf who was quoted at the PGA Show, "the square-headed driver phenomenon will be over in about 90 days." Wow! That's a big time shot over the bow of Callaway and Nike who are relying on their "squares" to help push driver sales in 2007.
What seems to be really occurring is the creation of two retail pricing levels. The first at $300 and a second at $500. Mr. King at TaylorMade is probably right in that the square driver phenonmenon will quickly fade and be replaced by something new in 3-6 months. Look at the last three Ping gererations with the G2, the G5 and now the Rapture all coming out in the last eighteen months.
TaylorMade's entries for 2007 are a throwback to their earlier
Burner (retail price $359) which is targeted to price-conscious "bomb and gouge" player that focuses on speed to satisfy their need for added distance and the
r7 SuperQuad (retail price $499) which should attract bigger budgeted golfers more concerned about course management and accuracy versus power.
In comparison, Callaway's entries are the
Big Bertha 460cc (Retail Price $299) and the
FT-i Series (retail price $499). Even Nike gives you two pricing options with its SasQuatch Sumo Square Driver (retail price $499) and the SasQuatch Sumo Driver (retail price $299).
If square drivers take the market by storm, expect to see new iterations of the concept extending into fairway woods and perhaps hybrids. If not, you'll see those hot "squares" in the discount rack for $299 by May 1st.
Labels: Callaway, Karsten Manufacturing, Nike, Square Drivers, TaylorMade
