The Idiocy of Movable Weights and Draw Drivers
On the Chinese calendar, 2007 is the
Year of the Pig, but in golf, it is the year of the Draw. The first major equipment company to the "Draw-ing" table was TaylorMade with their
r7 Draw. Then Callaway added to their FT line and its innovative square head, but couldn’t help themselves and now offers a
FT-5 in three flavors: draw, neutral and fade.
In 2004-06, we saw the introduction of moveable weight drivers. Then they expanded the concept to irons, hybrids and putters. Now we can move weight around on everything in our bag except maybe our ball retriever.
Lately, to gain a market edge, TaylorMade and Callaway have been
trying to undermine each other's credibility in the media. Creating a controversy of moveable weights versus square heads. This public fight may be good for equipment sales, but it does nothing for the average golfer. Neither of these product innovations will improve a 15-handicapper's game.
You have just blasphemed!! May the legal departments of these companies smite you.**
Not hardly. Changing the configuration of your driver by throwing weight around a club is not going to make a difference to any golfer unless we have a REPEATABLE SWING. If we can't do the same thing two consecutive times, what difference does it make if we can put weight in the toe, heel or anywhere else?
Every golfer wants to improve their game. It's one of those great truths in the universe. Short of outright cheating (a little rule-bending is okay), we are all looking for the next golf magazine tip or Zen moment when everything is right with the golfing world and we shoot that elusive par round.
We are being taken for an expensive ride my friends. Buying that $499 driver isn't going to mean a hill of beans to your game if you can't do the same thing twice. Save your money and buy some lessons. That and your old trusty 360cc driver will help lower your score faster than any of the fancy new drivers on the market today.
**Insert “cover-your-ass” legal babble here.
Labels: Callaway, Moveable Weights, Retailing, Square Drivers, TaylorMade
CLICK HERE to listen.In Episode #33 of Golf Gear News, host Bruce Stasch reports at The Newstand that a
PGA Player was in a High Speed Car Race,
a Japanese Company that Reprimands Golfers and
Nike Issues a Recall of Sumo Drivers.
The Guru Commentary uncovers
An Equipment Spy that Finds Nike's Sumo2 Driver Illegal. The Perfect Fit finds some odd
Ralph Maltby Equipment Ideas and She Golfs Too learns about
Colin Montgomery's New Charity.
Our Component Corner takes a look at the
Golf Ball Launcher as well as listens to
the Sounds of Today's Top 3 Selling Drivers.
In Can't We All Get Along
Boo Weekly Learns a Lesson and in Golf Around the World we visit The Continent to play a
New Golf Game Variation Called PowerPlay.Finally, Golf of the Weird learns about
Tricking Out Your Golf Cart and
a Couple That Gets Two Aces in New Zealand.
As always, our show is sponsored by
Golfknockoff.com.
Check out our new
Media Kit.
Labels: Callaway, Colin Montgomery, Nike, Sports Authority, Square Drivers, TaylorMade, Tiger Woods, USGA
Equipment Spy Finds Nike's Sumo2 Driver Illegal
Nike calls it a "voluntary product return", I'd call it overstepping, pushing the envelope, or a violation of the sacred rules of the USGA. No matter how you want to describe it, Nike Golf has gotten itself into, as the Brits would say, a sticky wicket.
How could this happen in the dog eat dog world of golf equipment?
They were ratted out by a competitor. Who? TaylorMade? Titleist? Cobra? I’m guessing Callaway. Not that I have any evidence to pin it on them, but who better to put the fear of "non-conformity" into the hearts of equipment buyers but the company that could gain the most from this year’s square driver competition but Callaway.
And how would they gain by this bit of corporate espionage? Take the wind out of a competitor's sales (nice play on words there I'd say) by tipping off the USGA that their competitor is trying to gain a market advantage by selling (unofficially mind you) a NON-CONFORMING driver. Callaway can look like the good guy by reporting Nike to the authorities, increase its sales at the expense of its competitor in the meantime, and cause Nike to spend money and time recalling thousands of bad drivers. Ouch!!
Based on what I hear and read, Callaway's FT-i Square Driver is kicking the Nike Sumo2's butt where it counts: retail sales. Reference the latest Golf Magazine and you'll see that they rate the TaylorMade r7 SuperQuad higher than the square drivers (Nike finished third). For whatever reason, even before this golf manufacturing "spy" committed corporate espionage, Nike’s product hasn’t been getting the same respect or publicity as Callaway. Even Tiger Woods doesn't have the new Sumo2 in his bag. How bad is it when your top spokesplayer snubs your product?
More evidence of getting caught red-handed is Nike’s own website
www.nike.com/nikegolf. Upon entry, a video pops up of president Bob Wood explaining that Nike is voluntarily complying with the USGA by removing and replacing these NON-CONFORMING drivers. If they weren’t guilty, my guess is a corporation as large and as savvy as Nike would drag out this thing in court, do like the White House and "out" the spy, then stall until the selling season for this driver is past (about six months). Also, Nike is only instituting this recall for 34 days (from March 26 to April 30) so they are not being very generous when it comes to returns for customers affected by this situation.
In the dog eat dog world of golf equipment, being the "hot" product for the season is golden and can mean a make or break year. It is also accepted that pushing the technological envelope is de rigueur. Being caught with the goods just might trash this year’s sales of the Nike Sumo2, as well as sully their hard fought reputation. An “unauthorized manufacturing variance” that Nike hoped wouldn’t be noticed looks like its going to cost them big time.
Labels: Callaway, Nike, Square Drivers, TaylorMade, USGA
CLICK HERE to listen.In Episode #31 of Golf Gear News, host Bruce Stasch reports at The Newstand that
Wie is Out for Month with Injury,
Hockey Wants to Emulate Golf and
TaylorMade-Adidas Inks Deal with Chinese.
In the Perfect Fit section we learn about the
R & A's Ruling on Iron U-Grooves.
The Guru Commentary asks the question
Is TaylorMade Losing It's Edge to the Square Driver? She Golfs Too explores
About.com's Top 50 Female Golfers List and Golf Around the World visits Colorado and the
Newest Ice Golf Course.
In Can't We All Get Along a
Golfer is Wanted in Course Vandalism and Golf of the Weird reports on the
Golf Novel That Predicts the Future and the
Only Par-4 Hole on the PGA Tour.
Our Website Spotlight is
Sweet Wood Golf Company.
As always, our show is sponsored by
Golfknockoff.com.
Check out our new
Media Kit.
Labels: China, Equipment, golf, Michelle Wie, Moveable Weights, Podcast, Square Drivers, TaylorMade, Women's Golf
Is TaylorMade Losing It’s Edge to the Square Driver?
The "hottest" marketing trend in the driver world today is the square-headed driver. Both Callaway and Nike officially hit the market with their entries at the recent PGA Show. Yet, TaylorMade appears to be sticking with their moveable weight concept they introduced in 2004. Does this mean that TaylorMade is losing its edge in the driver market that it's owned for years?
According to president and CEO of TaylorMade-Adidas Golf who was quoted at the PGA Show, "the square-headed driver phenomenon will be over in about 90 days." Wow! That's a big time shot over the bow of Callaway and Nike who are relying on their "squares" to help push driver sales in 2007.
What seems to be really occurring is the creation of two retail pricing levels. The first at $300 and a second at $500. Mr. King at TaylorMade is probably right in that the square driver phenonmenon will quickly fade and be replaced by something new in 3-6 months. Look at the last three Ping gererations with the G2, the G5 and now the Rapture all coming out in the last eighteen months.
TaylorMade's entries for 2007 are a throwback to their earlier
Burner (retail price $359) which is targeted to price-conscious "bomb and gouge" player that focuses on speed to satisfy their need for added distance and the
r7 SuperQuad (retail price $499) which should attract bigger budgeted golfers more concerned about course management and accuracy versus power.
In comparison, Callaway's entries are the
Big Bertha 460cc (Retail Price $299) and the
FT-i Series (retail price $499). Even Nike gives you two pricing options with its SasQuatch Sumo Square Driver (retail price $499) and the SasQuatch Sumo Driver (retail price $299).
If square drivers take the market by storm, expect to see new iterations of the concept extending into fairway woods and perhaps hybrids. If not, you'll see those hot "squares" in the discount rack for $299 by May 1st.
Labels: Callaway, Karsten Manufacturing, Nike, Square Drivers, TaylorMade
